Prime Video Mexico Unveils ‘Every Minute Counts,’ Its Most Expensive Production to Date

Prime Video Mexico has announced its latest series, “Every Minute Counts,” marking its priciest production to date. Centered on the 1985 Mexico City earthquake, the series employs Unreal Engine technology, previously used in “The Mandalorian,” showcasing a significant advancement for Latin American productions. Alonso Aguilar shared insights into the production process and future projects at Iberseries & Platino Industria in Madrid.

At the recent Iberseries & Platino Industria conference in Madrid, Prime Video Mexico unveiled its most ambitious project to date, the original earthquake drama “Every Minute Counts” (“Cada Minuto Cuenta”). The presentation was led by Alonso Aguilar, the head of Mexico Originals at Amazon Studios, alongside showrunner and director Jorge Michel Grau, who showcased a preview of the series’ trailer. This series centers on the catastrophic earthquake that struck Mexico City on September 19, 1985, and distinguishes itself by employing cutting-edge Unreal Engine virtual screen technology, which was initially popularized by Disney’s “The Mandalorian.” Aguilar noted the innovative use of this technology in a production of such magnitude is a first for both Mexico and Latin America. Aguilar remarked, “The technology has been used in smaller productions in Latin America but not at this scale.” He further revealed that Amazon Studios is currently working on two additional projects, one film and one series, that will also utilize this advanced 3D virtual technology developed by Industrial Light & Magic and Epic Games. The pre-production phase for “Every Minute Counts” spanned six months, followed by an additional six months dedicated to filming the series.

The announcement of “Every Minute Counts” marks a significant milestone for Prime Video in Latin America, indicating a shift towards more sophisticated and high-budget content production in the region. The devastating 1985 earthquake serves as a historical backdrop, allowing the series to explore themes of resilience and community amidst disaster. The use of advanced virtual screen technology also reflects a growing trend within the film and television industry to leverage innovative techniques previously reserved for blockbuster films.

In conclusion, “Every Minute Counts” represents a pivotal development for Prime Video Mexico, showcasing the integration of advanced production technologies in storytelling and the potential for high-caliber series based on critical historical events. As the platform continues to invest in original content, it positions itself as a leader in the Latin American entertainment landscape. With its focus on quality and innovation, Prime Video is poised to redefine regional content production standards.

Original Source: www.imdb.com