Mazda 6e to Launch in Thailand in 2025 Amid Southeast Asia EV Expansion

Mazda plans to launch the Mazda 6e in Thailand in 2025, showcasing a commitment to expanding its electric vehicle lineup in response to rising demand. This model, also known as the Mazda EZ-6 in China, has shown strong sales performance and includes various advanced features. Mazda’s investment in Thailand and strategy for the introduction of multiple electrified models reflects its focus on strengthening its automotive presence in Southeast Asia.

Mazda has announced the introduction of the Mazda 6e in Thailand in 2025, following its debut at the Brussels Motor Show and subsequent launch in Europe. This electric vehicle (EV) is part of a growing trend of electric vehicle demand in Thailand, which is recognized as a significant hub for automotive production in Southeast Asia.

The Mazda 6e, also known as the Mazda EZ-6 in China, launched there on October 26, 2024. It has gained popularity, selling 2,445 units in November and ranking within the top three for mid-size new energy sedans. The EZ-6 utilizes Changan’s EPA hybrid platform and offers seven models priced between approximately 19,300 and 24,800 USD, featuring both battery electric (BEV) and extended-range electric (EREV) variants, with impressive ranges and advanced technology features.

Mazda plans to invest 5 billion Thai baht (around 148.37 million USD) to enhance its manufacturing capabilities in Thailand, which will allow for an annual production of 100,000 units. The focus will be on compact SUVs intended for export markets and domestic sales. Over the next three years, Mazda aims to introduce five electrified models, including the Mazda 6e, collaborating with Changan Automobile.

The Mazda 6e is set to reinforce Mazda’s presence in Thailand’s burgeoning electric vehicle market, highlighting the company’s broader strategy of electrification and regional investment. The vehicle’s advanced features and competitive pricing aim to boost Mazda’s market share amid challenges in the Chinese market, where sales have been declining. With significant investment and product diversification, Mazda is positioning itself effectively within Southeast Asia’s automotive landscape.

Original Source: carnewschina.com