Maggi Expands Air Fryer Product Line in the UK and Malaysia

Maggi has launched the Air Fryer Crispy Coating targeting the air fryer market in the UK and Malaysia. The new offerings include three flavorful coatings in the UK and a Satay variant in Malaysia, streamlining meal preparation for air fryer users. This expansion aligns with Nestlé’s strategy to innovate in modern cooking solutions, enhancing consumer meal experiences.

Maggi has recently launched the Maggi Air Fryer Crispy Coating, aimed at enhancing the air fryer experience, as consumers seek quicker methods for preparing nutritious meals. With 33% of households globally owning an air fryer, its popularity has surged. Nestlé aims to diversify the air fryer culinary landscape by expanding its offerings in the UK and Malaysia, two pivotal markets for the brand.

In the UK, where air fryers rank as the third most utilized cooking appliance, Nestlé has introduced three new Maggi Air Fryer Crispy Coating mixes, expanding its successful Maggi Air Fryer Seasonings line. These new coatings promise to achieve optimal crispiness and are available in three enticing flavors: Crispy Southern Style, Crispy Katsu Style, and Crispy Korean BBQ Style. Each coating is crafted to provide a delightful crunch, enhancing home cooking ease.

Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, emphasized the importance of these new products, stating, “Building on the huge success of Maggi Air Fryer Seasonings, these coatings are perfect for those wanting to inject some excitement into their everyday recipes whilst still creating healthy meals, quickly and easily.”

In the Malaysian market, where 42% of households own an air fryer, Nestlé introduced a Satay variant and adjusted its marinade mixes for air fryer usage. This allows consumers to enjoy a genuine taste experience using fresh ingredients through a simple two-step process of marinating and cooking.

Nikhil Chand, Head of Food Strategic Business Unit at Nestlé, conveyed his confidence in the initiative, remarking, “Maggi, the world’s leading food brand… has always been at the forefront of food innovation for decades. In the UK and Malaysia, we are among the first with an air fryer range.”

The expansion of the Maggi Air Fryer series is part of Nestlé’s broader strategy, emerging from the company’s success with air fryer solutions in regions such as Australia, New Zealand, and China. Nestlé has integrated its vast flavor expertise to craft products that reflect local culinary preferences. Swen Rabe, Head of the Nestlé Research and Development Centre, stressed that the mixes are a result of precise ingredient combinations designed to meet contemporary cooking demands.

In summary, Maggi has expanded its product line in the air fryer segment, introducing innovative coatings in the UK and Malaysia. These products aim to cater to the growing number of air fryer users, ensuring flavorful and healthy meal options. The company’s strategic focus on modern cooking solutions reflects its commitment to culinary innovation and consumer satisfaction.

Original Source: supermarketnews.co.nz