John Legend Headlines Sold-Out Move Afrika Tour in Lagos, Driving Economic Growth and Advocacy

John Legend headlined the sold-out Move Afrika tour in Lagos, Nigeria, hosted by Ebuka Obi-Uchendu, featuring Simi and DJ Consequence. The tour aims to create a pan-African music touring circuit, emphasizing local economic investment and talent. Additionally, Global Citizen led advocacy campaigns to strengthen African health systems, marking significant progress in the region’s music and healthcare sectors.

This year, John Legend headlined the sold-out Move Afrika tour in Lagos, Nigeria, marking its first event in the city. The evening was hosted by media figure Ebuka Obi-Uchendu and showcased performances from Simi and DJ Consequence, emphasizing local artistry as part of its mission. The tour aims to establish a pan-African music touring circuit and invested heavily in local crews and equipment, generating economic opportunities and enhancing Africa’s music scene.

During the concert, John Legend performed beloved hits such as “Ordinary People,” “All of Me,” and “Green Light,” expressing his excitement for returning to Lagos. He wore outfits designed by local designers and highlighted the collaboration with local crews, which comprised 90% of the production team in Lagos. Hugh Evans, Co-Founder and CEO of Global Citizen, spoke on the importance of growing music circuits for both international and local artists.

The Move Afrika tour, initiated in 2023, is dedicated to fostering economic investment, expanding infrastructure, and nurturing local talent. Alongside musical performances, Global Citizen led advocacy efforts to strengthen Africa’s health systems, encouraging increased health financing and prioritizing healthcare policies. Events like the Stride for HER Rights Walkathon promoted awareness for maternal healthcare in Lagos, granting participants tickets to the concert.

The tour also included initiatives focusing on community health in Rwanda, like the Together for a Healthier Community event featuring free healthcare services and educational activities. Additionally, the Music Economy Development Initiative (MEDI) launched to highlight the economic significance of music and drive policy reforms. Key partners and media support were recognized, underscoring the collaborative effort to elevate Africa’s music industry.

The 2025 Move Afrika tour builds on prior successful Global Citizen campaigns across the continent, linking renowned artists and advocating for social issues. With comprehensive plans for future events and continued focus on local engagement, the initiative represents a significant advancement in bolstering Africa’s cultural and economic development through music.

The Move Afrika tour has successfully brought international recognition to Lagos, encouraging economic growth and local engagement in the music industry. John Legend’s headline performance not only entertained but also highlighted the rich musical heritage of Nigeria. Through advocacy initiatives, the tour emphasizes the importance of strengthening healthcare systems across Africa, furthering Global Citizen’s mission. As the program expands, it promises to continue showcasing African talent on a global stage while fostering community partnerships and local creativity.

Original Source: www.cnbcafrica.com