Prime Video Mexico Unveils Ambitious Earthquake Drama “Every Minute Counts” at Iberseries & Platino Industria

Prime Video Mexico launched its most costly production, “Every Minute Counts,” at Iberseries & Platino Industria, focusing on the 1985 Mexico City earthquake. Utilizing Unreal Engine virtual technology, unprecedented in Latin America, the series reflects a significant commitment to high-quality regional storytelling. Pre-production and filming each lasted six months, with two additional projects in development leveraging the same technology.

At the Iberseries & Platino Industria event in Madrid, Prime Video Mexico showcased its most ambitious project to date, the earthquake drama “Every Minute Counts” (“Cada Minuto Cuenta”). This original series, which focuses on the catastrophic earthquake that struck Mexico City on September 19, 1985, utilizes Unreal Engine virtual screen technology for the first time in Mexico and Latin America, a technology previously seen in productions such as Disney’s “The Mandalorian.” Alonso Aguilar, head of Mexico Originals at Amazon Studios, highlighted that while the technology has been employed in smaller-scale productions in the region, this marks a significant leap in scale and ambition. The pre-production phase spanned six months, followed by an additional six months for filming. Aguilar mentioned that Prime Video is also developing two more projects that will incorporate this innovative 3D virtual technology, originally devised by Industrial Light & Magic and Epic Games.

The significance of “Every Minute Counts” lies not only in its heavy production values but also in its historical context, addressing the devastations of the 1985 earthquake that profoundly impacted Mexico City. This event is a cornerstone of Mexican modern history and discusses themes of resilience and community, making it a poignant subject for storytelling. Additionally, the use of advanced technology such as Unreal Engine positions the series at the forefront of contemporary filmmaking, potentially setting a new standard for production quality in the Latin American entertainment sector. This move represents a substantial investment in local content by Prime Video, demonstrating an effort to enhance the streaming platform’s portfolio with high-quality regional narratives.

In conclusion, Prime Video Mexico’s unveiling of “Every Minute Counts” at the Iberseries & Platino Industria conference marks a pivotal moment in Latin American entertainment. This series is poised to not only highlight a critical historical event but also showcase advancements in cinematographic technology. With substantial investments in local storytelling, Prime Video aims to elevate the production standards across the region, fostering a new wave of content that resonates both locally and globally.

Original Source: m.imdb.com